ROLE PLAYERS 2025

Asia Retail Congress

About Natasha Shah

Natasha Shah is the visionary founder of The Nature’s Co., a premium wellness and beauty brand renowned for its all-natural, luxurious products. With over 25 years of business experience, including 15+ years in luxury retail, Natasha brings a wealth of expertise in brand management and ecommerce. Born and raised in Mumbai, she holds a Master’s in Business Administration, blending her deep understanding of business with her passion for sustainable beauty.
In 2008, Natasha founded The Nature’s Co. with a clear mission: to cater to the growing demand for natural, eco-friendly beauty products in India. Today, the brand boasts over 200 SKUs across skincare, beauty, and wellness categories. As a D2C brand, Natasha’s meticulous approach ensures that every product reflects the company’s philosophy of being 100% natural, vegan, and environmentally responsible. The brand is also PETA-certified, underlining her commitment to ethical practices and sustainability in the beauty industry.