ROLE PLAYERS 2025

Asia Retail Congress

About Michelle Salins

Michelle Salins began her career in interior design, where she worked on luxury homes, headquarters for leading tech companies, and showrooms for major car brands. Her exceptional eye for detail and mastery of texture and color quickly established her as a sought-after designer. This passion for design led her to explore the world of textiles, particularly silk, where she gained widespread recognition and accolades for her innovative work in retail furnishings.

With her growing love for fabrics and fashion, Michelle transitioned into creating her own luxury fashion line, blending her rich multicultural heritage with a modern, cosmopolitan aesthetic. Her love for dance prompted her to train & become a professional Jazz dancer, combined with her passion for travel and sports, shaped her focus on designs that harmonize comfort, color, and elegance.

After over a decade of success in luxury fashion, Michelle naturally expanded into Active, Yoga, and Athleisure wear. Leveraging her deep understanding of textiles and the human body, she launched ‘mimi’, an active lifestyle brand that combines premium fabrics and advanced design technology. ‘mimi’ empowers individuals to feel confident and secure as they “sweat in style,” delivering the perfect balance of practicality and sophistication.

Whether designing interiors, working with silk, haute couture or crafting activewear, Michelle’s impeccable sense of design and her mastery of texture and color are evident in every project, solidifying her reputation as a multifaceted designer. Her unique vision and ability to seamlessly transition across creative fields have made her a true luminary, inspiring innovation and elegance in everything she does.