Asia Retail Congress

About Sami Carouba

20+ years of progressive cross functional leadership experience with FMCG multinational companies including Henkel and SC Johnson in the Middle East and Africa. He received his Master's Degree in Business Administration from the University of Hull – UK.

Catalyst for change who revives underperforming markets, penetrates new ones, and expands existing business while consistently delivering and exceeding business objectives.

Demonstrated ability to establish, nurture, and maintain productive relationship at all levels, including executive decision-makers.

Topic : “Winning in the Future Evolutionary Retail”

Over the past quarter of century, Retail expanded substantially at a reasonable pace (in the ME). However, we are witnessing an evolution characterized by digital disruption complemented by young, vibrant, & technologically savvy generation.

Successful Leaders need to have cross-functional experience. Future Retail Brands need to be relevant and aspirational to address this new generation’s needs as this will become the new norms that we will live with.

  • Future Leaders’ Cross-Functional Exposures & Experience
  • Future Brand Relevance
  • Digital Influence that is Changing the Current Norms