Director, Shopper​ Insights   Nielsen India     Part sleuth. Part storyteller. I have always been curious to find out how consumers think and why they behave the way they do. I thrive on building energetic, passionate teams and partnering clients in their journey to build stronger brands. With 15 years of experience across FMCG, Media and Retail, I have partnered clients to uncover insights across research domains like consumer segmentation,   innovation, brand equity, communication effectiveness, retail measurement and shopper insights. Now leading the Shopper Practice for India at Nielsen, I partner clients across sectors to help them win at the store.