President West   The Phoenix Mills Ltd     Rajendra Kalkar is a professional with more than 25 years of experience spread over Mall Management, Retail, Sales, Marketing, Operations, Exports, Retail and Retail Real Estate and is a well-travelled seasoned and an awarded professional with a varied business experience in various business leadership positions. An Engineer by background with a PGD in Management, he is currently working as The President - West at Phoenix Mills Ltd and is responsible for Leasing, Marketing, Retail Mix, Legal, Operations, Customer Relationship, Fit-outs, Projects, etc, including the Topline/Bottomline and the commercial success of Palladium, Lower Parel, High Street Phoenix, Lower Parel, Mumbai, Phoenix Marketcity, Mumbai and Phoenix Marketcity, Pune, Phoenix United Lucknow and Bareilly. His past experience in the Retail Real Estate includes - Head - Mall Management at DLF and Mall Management at Kshitij CapitaLand. In the Retail Business line, he is the one responsible to start the Hypermarket Division for (erstwhile) Adani Retail Ltd, Ahmedabad and was the one who started the first big box Hypermarket of India at HyperCITY, Malad, Mumbai. Prior to Retail, he was involved in F&B, Steel exports and Engg Sales and Marketing with major Indian and International Groups in various capacities.   Praveen currently leads Strategic Planning and Analytics for OMD/OMG India to improve effectiveness for J&J, HP, VISA, StanChart, Henkel, Renault-Nissan amongst others.   Prior to this appointment, based in Singapore, Praveen has consulted senior business & marketing leaders on improving Marketing ROI (5+ years) in Asia Pacific. Launched MROI unit OHAL/WPP in Asia Pacific (Key categories: Logistics, Auto, Banking and finance, Telecom, mobile etc.) & developed MROI business for MindShare ATG in Asia Pacific (Key categories: FMCG, credit cards, Auto, Telecom, mobile etc.) [2009 – 2005].   As Business Director @ MindShare India [Delhi 1997 – 2003], he lead media businesses of GSK AOR, ESPNSTAR AOR, Timex, Pepsi flavours et al before moving on to consulting/insights role for GroupM Indonesia [2003-04] across 5 media divisions & mConsult. Noteworthy achievements are leading HSBC global pitch (insights) and cementing AOR businesses in India (overall).   Regular Public speaker at organized conferences, conducted several workshops for clients. He was featured on CNBC India and other trade media.   Praveen has an MBA & B Sc (Hon) from Osmania Univ. (Hyderabad) & DCS (Diploma in computer studies) accreditation from NCC UK.   He is based in Delhi/Gurgaon with his wife and 2 boys. Plays tennis, an occasional tee-off, shutter bug so travels & likes to watch movies.   He is based in Delhi/Gurgaon with his wife and 2 boys. Plays tennis, an occasional tee-off, shutter bug so travels & likes to watch movies.