Yash has always directed his efforts toward socially relevant causes. From being an active participant in social setups to heading multiple campaigns on behalf of BOHECO, Yash has been instrumental in setting up BOHECO's direct-to consumer Health & Wellness narrative. Today, Yash works intently on creating a brand that is value driven that gives back to the society, from farmers to patients. Yash started his career as a media & advertising professional at leading global agencies and now, as CMO of BOHECO, Yash opens the wings of business development and places the company's central communication strategy, marketing initiatives, online & offline sales, and conventional media planning in the centre of his workday. Yash proactively also carves BOHECO's office culture to ensures it's a great place to work at. Driven by a holistic perspective, he strategizes BOHECO's positioning in the hemp industry with an incisive business sense to create impact at the grassroots.
