Asia Retail Congress

About Chinu Kala

Chinu Kala is the founder of Rubans Accessories, India’s fastest-growing fashion Jewelry brand. Chinu left her home at the age of 15 and had no clue of what future had in store for her. She started her career as a door-to-door salesgirl selling coasters and knives; with almost no education to back her up, this was the only job she could get at that time. She quickly learnt that running a business is no rocket science it’s a simple way of meeting consumer demands with products and services that best match their needs. In 2014 she started her brand Rubans from a 6 Feet x 6 Feet kiosk and quickly graduated a bigger stores, by 2018 she had 7 stores. In 2019 she decided to pivot to online business and started selling on Myntra. Rubans for the last 4 years has been the best-selling brand on the platform. Chinu works closely with her team to realise her dream of making Rubans the biggest Fashion Jewellery brand of the country. As a speaker Chinu has been part of many prestigious platforms like TeDx, IIM Ahmedabad, IIM Bangalore, IIT Kanpur. The brand was also featured on Shark Tank Season 2 where they got a valuation of 100 Cr from Aman Gupta (Boat), Namita Thapar (Emcure Pharma) and Vineeta Singh (Sugar Cosmetics).

Chinu says that every big success starts with a humble beginning so it’s important to start without worrying about the end result.