Mr. Ashmeer M. Sayyed comes with more than 2 decades of experience across retail in various
industries like greeting cards and gifts, nutraceuticals, fashion & apparel, FMCG and telecom.
He holds expertise in strategic planning, retail store operations, sales and business development,
inventory management, e-commerce set up initiations, revenue and profitability management, store
merchandising, franchise, and multi-channel distribution through EBO (Exclusive Brand Outlets) &
MBO (Multi-brand outlets).
He is adept in carrying out category and catalogue development, product portfolio development and
developing an end – to – end customer experience journey through business partnering and key
stakeholder management.
Presently, Ashmeer is spearheading the Offline Business for DaMENSCH as CRO (Chief Retail Officer),
the fastest growing men’s fashion brand in the space of penetrated online fashion. DaMENSCH is a
new-aged fashion brand for the aspiring population who seek for more than the available options in
the Indian innerwear and athleisure offerings.
The initiatives encompass the space of offline distribution with focus on the Exclusive Brand Stores
(EBS), Controlled General Trade (CGT) and NCR – National Chain Retail stores, the LFS business.
Ashmeer was previously associated with Page Industries Ltd. for over a decade, where he led the
International as well as the Domestic business. While the domestic business focussed on the EBOs
(Exclusive Business Outlets), his international exposure included the LFS, E-com & GT business
channels apart from EBOs. He has worked for driving e-commerce online initiatives for different
geographies like Sri Lanka, Maldives, Bhutan, Nepal, Bangladesh, UAE, Oman, and Qatar.
His milestone development has been in driving expansion of the retail stores across India to
encompass Business Development and Projects, retail sales and operations with many product
launches.
Subject-Matter Expert
He has been an industrious player in the old-school retail arena and has played a major role in the
new-age industry through his entrepreneurial mind of ‘Freedom of Concept’ where activation of brand
for the segmented audience is the ultimate goal.
