Alessandro Gaffuri is a retail strategy specialist passionate about how to create Preferred Meeting Places across the GCC and Europe. Alessandro is the regional industry leader in shopping center activation, creating unique marketing niches and mainstream digital content.
Working with shopping malls and leisure venues since 1997, his role is helping brands understand the needs of customers and interact more closely with them. Following global market trends, retail strategy today involves the study of each touch point with visitors, thanks to multidisciplinary methods and a full range of tools – from loyalty systems to live events, from in-mall media to festive lighting. Alessandro creates places were social bounds are just as relevant as shopping related interests.
Topic: "Create a Favorite Meeting Place, the heart of a community."