Geetika Raheja

Geetika Raheja is a Director in the Financial Services Advisory practice at PwC India, with a special focus on banking and payments domain. She has over 12 years of consulting experience in advising clients in areas like strategy development, market entry, payments digitization, process design, business planning, market assessment and vendor selection among others.
Her major clients include domestic and foreign banks, payment schemes, regulators, payments service providers and other financial services institutions. Some of her notable projects include assistance in deal advisory and post merger integration of one of largest POS deals in the country, advising central payments authorities in determining pricing for a financial inclusion product, assistance in launch of credit card product for a large private sector bank among others. Geetika also has experience in advising clients on regulatory aspects including payments bank and PPI applications to RBI. In the past, Geetika has worked with firms like EY, Cedar Management Consulting and TCS.

 

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