Miles2Go Consulting Services
A Retailer by Profession & Choice as he would like to call himself, Shriram is a Retail Professional with over 20 years' experience. He started his working life early at the age of 17, scooping ice-cream at Baskin Robbins' first outlet in Chennai in 1997. After completing his B. Com at RKM Vivekananda College, Chennai in 1999, he pursued his MBA in Marketing from New Hampshire College. He was sponsored all along his education by ITC Ltd. where his father was employed at for 33 years. His first job was in Retail with the RPG Group where he managed operations for Musicworld and Foodworld. Then he was part of the founding team of Central Malls (The Future Group) at Bangalore, Hyderabad and Pune. After a brief stint with United Colors of Benetton, he was responsible for conceptualising, designing, leasing and managing the Retail business at Bangalore International Airport which included Domestic Retail, Duty Free, Food & Beverage, Forex, etc. Later, he was responsible for special assignments and expansion at Cafe Coffee Day where he signed up 140 new cafes all over India. His last professional assignment was with Royal Enfield as General Manager - Marketing & Business Development where he set-up over 160 Dealerships across the country.