Vice President - E com & Omni Channel
Lifestyle International Pvt. Ltd.
A NIFTian with more than 17 years of experience ( 7 years of online experience ) in companies like Myntra.com, eBay.com, Tatacliq.com, Arvind brands, Reliance trends, have great understanding of all aspects of fashion business like forecast/trends and designs, products, lead times, sales seasonality, both online and offline. Great understanding of e com - Well versed with key aspects of e commerce like how platform works, website and app merchandising, digital marketing, traffic planning, site/app etc. Omni Channel experience - More than 24 months of Omni Channel experience where I was involved in Omni channel conceptualisation and execution at tatacliq.com Experience of building and managing large fashion business - In last two assignments at Reliance trends and Myntra.com( combines 8+ years experience of these two companies ),was responsible for building one of the largest private label ( DNMX ) at Reliance trends and was involved in building fashion and accessories catalogue of branded business of Myntra.com from scratch. This experience also exposes to challenges of fast growth like identifying and monitoring right growth indicators, quick actions, setting up process, building, nurturing and growing team for future size.