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Rolee Satyam
Head of Digital Analytics & Optimisation

Rolee Satyam is digital leader with 13+ years of extensive experience in delivering innovative insights to drive organization's transformation from analog business practices to digital. Highly technical (hands-on experience in a multiple software ranging from R, Adobe, Tableau, Power Bi etc.) but keenly focussed on execution and leading the team with the example. In August 2017, Rolee was the finalist for Australian Digital leader of the year award. She has presented at multiple conferences on diverse topics ranging from data to artificial intelligence to customer experience. Currently, she is working with Woolworths as Head of Digital Analytics & Optimisation. Woolworths is Australia's number one retail organization. In this role, she is responsible for leading analytics efforts to help Woolworths digital to continually hone and shape the most compelling and relevant customer value proposition and to guide and support the team in developing a rigorous test/learn framework for on-going optimisation of digital experience.
Prior to that, she was working with Wal-Mart in its "online grocery" division as Senior manager, customer proposition & analytics. Her role was in the marketing department, responsible for leading strategy, insights, and analytics efforts to help different teams (marketing, acquisition, customer experience, site analytics etc.) for on-going optimization of acquisition, retention, and advocacy efforts. Prior to that, she was working with Silicon Valley e-commerce startup, Madison Reed as Director, analytics in California where she built the team ground up and established the technology foundation to support the digital business.

Topic: Role of Insights in digital transformation for retail industry

Overview: In the past few years, there has been an explosion in the volume of digital data created by customers, from shopping, researching engaging with content online. There are clear business benefits to be gained from capturing and using this data to generate actionable insights - insights that can be used to make a company's offerings more relevant to its customers, hence improving customer experience irrespective of channel. To realise the potential of this data, companies/businesses need to have a clear understanding of what data is needed to support their business model, how they can capture it and what they should do with it. The businesses that have a clear vision of how these actionable insights can transform their business whilst having the capability to "fail fast" as a startup in innovations, will benefit most in a digital world.