Cinque Terre

Kinjal Jaiprakash Shah
CEO and Director
Primarc Pecan Retail Private Limited

Kinjal Shah, with over 15 years of Ecommerce & Physical retailing experience, has an in-depth understanding of both Indian as well as International retailing environment.
Shah is currently CEO of Primarc Pecan, they are an One Stop Shop Ecommerce Company which helps brands to sell online. They work with more than 400 + brands across Market places

Shah is an EX- Chief Executive Officer of Crossword bookstores Limited. Having served as the Chief Operating Officer before being elevated to the position, Shah is responsible for developing the business, ensuring world class service, building new strategies and driving innovation in a very challenging business.

During his tenure over the last 13 years, Crossword Bookstores has grown from strength to strength under his leadership. Under his guidance, Crossword has won numerous awards and accolades, the most recent being Best Book Retailer Winner of the prestigious – Indian Retail Awards 2014 and National Award For Marketing Excellence In Retail Sector on July 24, 2015.