Asia Retail Congress

About Huzefa Merchant

”It takes foresight to run a business not eyesight”, is what you’ll hear Huzefa chime, if you ask how he manages a design centric business, despite being partially sighted!

In 2018 Asia Retail Congress titled him as 1 of the Top 100 most influential retail minds in India and he was awarded the Young Achiever’s Title at the Golden globe Tigers in 2018.

Huzefa is a regular motivational speaker for the NAB, ETC & IIBM besides guiding young retail minds at NID Bangalore and Raffles Design School. He believes strongly in the Indian Retail model and is leading the transformation of Indian retail into the digital age through workshops and conferences held at leading platforms. At the age of 35, he holds over 10 design copyrights and multiple pending patents to his name.

His brain child, The Fit N Light SMART Shop Fitting solution that empowers physical retail with digital capabilities, has been honoured by the Times Network as the Most Innovative Retail Solution and has also won the Best Shop Fitting at the Golden Globe Tigers.

Under his stewardship Safe Enterprises has won the Best MSME award for Excellence in Quality 2 years running and Huzefa is now obsessed with the vision to take Indian innovation to the world, through INSYNC.)