Cinque Terre

Deepak Chakravarty
GM-Visual Merchandising
Bata India Ltd.

Deepak Chakravarty is an achiever and goal oriented design professional with the drive and ability to work with all levels of an organization so as to integrate his design and visual merchandising skills with the overall Business operating strategy. With an experience of more than 20 years, Deepak Chakravarty is a design graduate from NIFT, New Delhi 98 batch. Having helped create clothes for today's man and woman Deepak was keen to also present his creations in the most inspiring environments. This led to his sojourn into Visual Merchandising an entirely new field and no less creative than designing. Was heading the design team at ITC'S Lifestyle Retailing Business Division and visual merchandising for the Wills Lifestyle and the John Players brands.Deepak has led a team of Visual Merchandising specialists to create consistent flawless, sharp and tailored global VM communication to the stores. Deepak previously as a head of visual merchandising for the adidasgroup,has been a part of a global visual excellence team which provides information flow and feedback loops between global VM, market VM and Store Manager. Currently handling 1200+ stores of Bata India as the head Visual merchandising and retail marketing, Deepak brings a vast experience in the field of Visual Merchandising with his sharp acumen and understanding of current fashion trends. Deepak is actively involved in academics, conducting workshops at NIFT, Pearl Academy of Fashion, IICD etc as a mentor and jury for the various programmes and is pursuing doctoral research in the field of visual merchandising education.